Protecting your Privacy on the Web
Online privacy is what gives individuals the power over their information on the Web. From your home address to your bank statement, the personal information you release online needs safekeeping. A...
View ArticleThe Details of E-tail: Pro’s and Con’s of Ecommerce
By now you probably know the benefits of having a Web site for your small business. The Internet is the quickest and easiest way to increase your reach to an ever-expanding audience. Customers can find...
View ArticleWinning Sales with Web Analytics
Imagine a store that surveys every customer that walks in the door and follows them until they leave. Armed with information such as where the visitors are coming from, what products they pick up (and...
View ArticlePlanning a Holiday Promotion
According to the National Retail Federation (NRF), total retail sales are projected to grow by 5.7 percent over last years November and December spending to $217.4 billion! It may have been a year of...
View ArticleSix Value-Added Services to Sway Customers
Customers are constantly looking for the best deal their money can buy. As a business owner, you must offer current and prospective customers a clear advantage in order to remain competitive. Often...
View ArticleEmail Marketing: What’s a Good Open Rate?
Email marketing can be a convenient and inexpensive way to reach potential new customers and stay in touch with current and former clients. It is only effective, however, if your message actually gets...
View ArticleBounce Rate Explained
When an email “bounces,” it hasn’t been delivered to its recipient for some reason. This could be due to a recipient’s full mailbox or server error on either side. Though it may make sense to remove...
View ArticleThe Five Most Important Emails to Send Customers
Email is taking center stage in today’s small business marketing plans as advertising budgets are squeezed and doing more with less is becoming the norm. If you’re not emailing your customers, you’re...
View ArticleTen Ways to Increase Your Email Open Rate
You may create the best email marketing pieces, but if the recipients don’t open the emails, the return on your investment isn’t going to be very high. While email marketing is not an exact science,...
View Article3 Reasons Why Your Website Should Include Terms and Conditions
Attorney Nina Kaufman outlines why you should have the right policies in place online. If you’re doing business online, outlining your legal policies — your terms and conditions — can be an important...
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